My boys have worn the Carters brand of clothing since they were newborns. I love how soft their clothes are, especially the baby line, and they wear well - even through numerous launderings. We have quite a few items that the twins are wearing that were passed down from Pierce, and they have held up well through numerous washings. It's become a brand I really trust.
They also have a great selection of outerwear. I thought these fleece jackets looked perfect for layering warmth on the playground or while taking local hikes:
And these pants look just perfect for my one child that cries if I make him wear anything other than "soft pants". He refuses to wear jeans, but he doesn't mind at all when I put him in a soft pair of Carters pants.